Atrium Research to Partner with IQPC for Upcoming Laboratory Informatics Exchange Conference

Wilton, Connecticut USA (November 25, 2005) - Atrium Research, the only market research organization dedicated to scientific informatics, announced today that the company will be partnering with IQPC for their upcoming Smart Lab: Laboratory Informatics Exchange, February 15-16, 2005. This conference, one of the first to cover a myriad of informatics technologies in one event, will be held at the Carlton Tower on Cadogan Place in London, U.K. Atrium Research will act as the official event analyst firm and will prepare a summary report of conference findings for all attendees.

Topics of the Event Include:

• Using informatics as a tool for organisational change
• Creating a smooth workflow to incorporate the collection, integration, management and retrieval of data
• Reducing expenses in your laboratory by implementing new technologies
• Streamlining the time it takes for your company's product to get to market by increasing the speed and accuracy in your laboratory
• Ensuring optimal implementation of your company's technology and risk-plan for a fully electronic laboratory
• Overcoming resistance to change during implementation
• Strategically adding value to your laboratory
• Achieving operational excellence by leveraging your informatics systems.

For more information see the Exchange Conference Site.