Atrium Research to Once Again Partner with IQPC for Upcoming Laboratory Informatics Exchange Conference

Wilton, Connecticut USA (October 29, 2007) - Atrium Research, the only market research organization dedicated to scientific informatics, announced today that the company will be partnering for the third year in a row with IQPC for their upcoming Smart Lab: Laboratory Informatics Exchange, February 5-7, 2008. This conference, the largest to cover a myriad of informatics technologies in one event, will be held at the Le Meridian Hotel (Piccadilly) in London, U.K. Atrium Research's President and CEO, Michael Elliott, will be a keynote speaker and will chair a session stream.

Topics of the Event Include:

• Using informatics as a tool for organisational change
• Creating a smooth workflow to incorporate the collection, integration, management and retrieval of data
• Reducing expenses in your laboratory by implementing new technologies
• Streamlining the time it takes for your company's product to get to market by increasing the speed and accuracy in your laboratory
• Ensuring optimal implementation of your company's technology and risk-plan for a fully electronic laboratory
• Overcoming resistance to change during implementation
• Strategically adding value to your laboratory
• Achieving operational excellence by leveraging your informatics systems.

For more information see the Exchange Conference Site.