Atrium Research to Present and Chair Session at Smart Lab Exchange 2007

Wilton, Connecticut USA (January 2, 2007) - Atrium Research, the only market research organization dedicated to scientific informatics, announced today that the company will be partnering for the second year with IQPC for their upcoming Smart Lab: Laboratory Informatics Exchange, February 27-28, 2007. This conference, one of the first to cover a myriad of informatics technologies in one event, will be held at the Millennium Mayfair Hotel in London, U.K.

Michael Elliott, Atrium Research CEO, will be presenting a paper on the current state of laboratory informatics and will be chairing a conference session. The company will also act as the official event analyst firm and will prepare a summary report of conference findings for all attendees.

Topics of the Event Include:

• Using informatics as a tool for organisational change
• Creating a smooth workflow to incorporate the collection, integration, management and retrieval of data
• Reducing expenses in your laboratory by implementing new technologies
• Streamlining the time it takes for your company's product to get to market by increasing the speed and accuracy in your laboratory
• Ensuring optimal implementation of your company's technology and risk-plan for a fully electronic laboratory
• Overcoming resistance to change during implementation
• Strategically adding value to your laboratory
• Achieving operational excellence by leveraging your informatics systems.

For more information see the Exchange Conference Site.